Tomer added, “And just as the popularity of Flickr taught Google to stop asking ‘Did you mean flicker?’ we hope that Google will soon start asking if you meant Pictorial with a ‘k?’” The founders see Picktorial as the 21st century equivalent - using technology and computer science to stretch the boundaries of artistic possibility. Moreover, he explained, Pictorialism was actually an artistic movement of the 19th and 20th centuries that involved photographers editing their images in more innovative ways that stretched the boundaries of both art and technology. I asked about the name Picktorial, and its noticeable misspelling of the word “pictorial.” Tomer explained that Yoav’s wife, Ilana, came up with the name 3 years ago, when Picktorial was in its infancy. computer science), a budding photographer and an IDF technology unit alumnus, as well as their father, Yigal (M.Sc., computer science) an experienced manager and former VP at NDS (a software firm now owned by Cisco), to found Picktorial. In 2013, Yoav teamed up with his brother Tomer (B.Sc. His papers were published in four prestigious peer-reviewed venues. Since the start of his academic career at Hebrew University, he has long been passionate about advancing the science behind image processing, and eventually completed his PhD in the field of computational photography and image enhancement. Yoav, Picktorial’s CEO, was always enthusiastic about the science of photography. Although they grew up right outside the city, they now both live and work in Jerusalem. Into that field steps Picktorial, a three-year old startup from Jerusalem, which aims to grab market share from Photoshop - and Photoshop’s companion app, Lightroom - through a mix of innovative features, an easier user interface, and a more accessible price point.įounders (and brothers) Yoav and Tomer HaCohen are proud Jerusalemites. 222 (June 1970), 56-81.For a long time, desktop photo editing has been the province of Adobe Photoshop - software so popular that its very name has become synonymous with retouching. Celebixanthone/a combined chemical and crystallographic structure proof.
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